Brand campaign for IBM Smarter Planet

Nicely done [vector graphic] brand ad campaign for IBM featuring iconographic illustrations for the theme of Smarter Planet (my shots from BWI airport) See all the icons in campaign on this page – make sure you click on each to see another beautiful graphic on the landing page for each icon: http://www.ibm.com/smarterplanet

"Good Experience Blog" with thoughtful writings on customer experience, user experience, human experience.

Check out Mark Hurst's "Good Experience" blog focused on customer experience, user experience, human experience. This page highlights his "Best of" articles from years of newsletters from his thoughtful writings. This page announces Gel ("Good Experience Live"), a conference and community exploring good experience in all its forms -- in business, art, society, technology, and life -- which sells out months before the event. He also runs an exclusive job board for professionals in design, usability, user experience, and customer experience.

Workshop on Business Growth by Former Publicis CEO

Robert Bloom, former Publicis CEO, presented to a group of entrepreneurs, AMA and AdClub members at Boston's World Trade Center on April 21, 2009 - a useful hands-on workshop demonstrating how he does consulting sessions to grow businesses.

Attendees learned two helpful methods: 1) A no frills, no bull, simplistic approach to finding an inside advantage, one that is often undiscovered and under-utilized. 2) How to discover your strategic asset and become known for it.

Looks like this is a workshop that travels:
http://www.liminalgroup.com/events.php

His book:
http://www.amazon.com/Inside-Advantage-Robert-H-Bloom/dp/007149569X

Web Site Typography That Builds Brands

A Forrester research document that happily validates my career and expertise in typography!... Read an excerpt, the executive summary "Web Site Typography That Builds Brands" by Ron Rogowski.

Another interesting Forrester report, "Build Better Brand Experiences By Correlating Brand Attributes With Design Personas" by Ron Rogowski.

If you have been faced with challenges regarding your web user experience, online branding or interface design, go to Superseed for consultation, methods and a process for the specialties in web typography, design and user experience.

If you have specific questions about your website or online business, let us know... we will provide you with direction.

Remix Event attracts visionaries and leaders in global design management

I've heard rave reviews of this annual DMI event in the past. Learn, share and network with international attendees and diverse leaders in global design management, executives, visionaries, product designers, creative directors, branding experts, artists and technology innovators. DMI Remix will have attendees from IBM, Philips, eBay, Harvard, Bose, Microsoft, Ziba Design, Anthem, CVS, ELEVEN - just to name a few.

I am attending. They have set up a social network blog site on Ning.com for the Remix event where you can view the attendees.

Visit DMI REMIX

Superseed to speak at Business Incubator - WomenBiz Roundtable

Event: Superseed.com Director, Margo Johnson, to speak at the WomenBiz Roundtable at the Amoskeag Business Incubator on Thursday, September 11, 2008 at 6:30 PM.

Do-It-Yourself Marketing - How is your business engaging in marketing efforts on a tighter budget? Learn from a creative agency expert about how you can help your business improve awareness or increase sales using new do-it-yourself marketing tools. Get ideas, share ideas and discover new ways to do your own simple low cost branding, marketing and design.

Amoskeag Business Incubator map
33 South Commercial Street Manchester, NH 03101

Conference Report Published on Synergy of Design, Brand, Business

Read Margo Johnson's report of the "DMI Conference: Synergy of Design, Brand, Business" on the DMI (Design Management Institute) website. Conference videos and pdf presentations from all speakers available free with membership. >

Synergy of Brand, Design, Business

Just spent last week at DMI’s Brand/Design 20 Conference, where experts explored synergy, collaboration, and strategy. With attendees at around 125, the event was just the right size for a more intimate gathering. I was impressed with the valuable insight from speakers and diverse attendees. Instead of showing off glitzy end results, speakers gave a peek behind the scenes into operational process, collaboration methods and how design thinking is becoming more integrated into business strategy in more and more large corporations. I look forward to more events from DMI. Each presentation can be purchased online as conference recordings on the DMI website.

Nanomaterials and branding?

An intriguing material, Sony’s flexible OLED full color display film prototype (image at left), a flexible plastic electronic display brings possibilities for branding and material reduction.
See article: What’s driving innovation in food packaging
from DesignWeek

Branding A New LG

Making A Name Branding A New LG

South Korean electronics conglomerate LG has had some fine moments recently: 15 million people worldwide have bought its "Chocolate" mobile phone since its launch in 2007. Last November, Oprah chose LG's $4,000 HDTV refrigerator as one of her "favorite things."... Elizabeth Woyke 02.07.08, 6:00 AM ET

Read Forbes Article >

Super Smart Eco Ad Campaign

Check out this brilliant World Wildlife Fund ad campaign in the form of bathroom towel dispensers! Article by Kate and Jill via Inhabitat

Online Community for Marketing and Ad folks

"At The Roundtable", an online community for media, marketing and advertising professionals where you can contribute content, exchange expertise, develop partnerships, and share ideas.

A Resource for Marketing Know-How

A handy resource... MarketingProfs.com provides strategic and tactical marketing know-how with articles, online seminars, case studies, templates, reports, and thought-leader panel discussions (their own branded bird icon is trying out seasonal themes).

The 10th blogoversary—brand blessing or curse?

Article on BrandChannel.com by Dannielle Blumenthal asks if blogs are good for brands?

Read article:
The 10th blogoversary—brand blessing or curse?

Massive Change

Exhibition invites viewers to consider the dynamic future of design culture and the crucial real-life choices we must make. Curated by Bruce Mau & the Institute without Boundaries

Explore the Exhibition – see links to wonderful QuickTime VRs:
http://www.massivechange.com/exhibition

Get Word of Mouth

What is a BzzAgent?
Word-of-mouth marketing.

Sign up to become an agent:

• Discover and check out new products, services, books and other cool stuff
• Share honest opinions with people you know
• Report buzz input and feedback
  

BzzAgent enables marketers to offer word of mouth through a targeted and measurable media network. Check it out... BzzAgent.com >

Word-of-mouth (WOM) marketing: more >

• 80% of consumers trust WOM more than any other source of information
• The average WOM conversation about a brand lasts for 10 minutes

Link to The Word of Mouth Marketing Association (WOMMA)
and other resources >

Cartoon characters & "transcreation"

Entertainment companies embracing a new approach toward connecting with local markets. Characters and story plots get reinvented in a process media companies call "transcreation." 10/16/2007 The Wall Street Journal
Article > ~and~ Interactive >

The DMI Conference Experience

This video from last year's conference in VT will give you insight of what to expect at a DMI Conference -- described as a thirty yr old conference where design managers and business leaders assemble to participate in setting the agenda for the future.

Another interesting event this past summer, 2007 DMI Design and Design Management Performance Series: The 19th International Brand Design Conference, "Brand, Design, and Business–the Integration Imperative".

Peek at the Future of Experience Design

Interactive 3d projection onto glass
View clip >

Interactive 3D animation was projected onto glass screens, which visitors were able to access by waving their hand in front of them. This let visitors to see the vehicle in front of them while also allowing them to access detailed content. Featured at the Detroit NAIAS. Promoting the new FORD model U concept.
Thanks to: stephenvanelst http://www.van-elst.org/sve.html

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