Robert Bloom, former Publicis CEO, presented to a group of entrepreneurs, AMA and AdClub members at Boston's World Trade Center on April 21, 2009 - a useful hands-on workshop demonstrating how he does consulting sessions to grow businesses.Attendees learned two helpful methods: 1) A no frills, no bull, simplistic approach to finding an inside advantage, one that is often undiscovered and under-utilized. 2) How to discover your strategic asset and become known for it.
Looks like this is a workshop that travels:
http://www.liminalgroup.co
His book:
http://www.amazon.com/Insi
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