Friday, February 29, 2008

Viewing Patterns for Web Home Pages

See these diagrams and article on "Viewing Patterns for Homepages" showing how a user's eyes view a web page and which zones are viewed the most. Heatmap diagrams overlay web news sites revealing focal points.

Article by Eyetrack >
Written by Laura Ruel and Steve Outing, project managers; research and tools by Colin Johnson, Greg Edwards, and Leslie Kues of Eyetools Inc.

Thursday, February 7, 2008

Branding A New LG

Making A Name Branding A New LG

South Korean electronics conglomerate LG has had some fine moments recently: 15 million people worldwide have bought its "Chocolate" mobile phone since its launch in 2007. Last November, Oprah chose LG's $4,000 HDTV refrigerator as one of her "favorite things."... Elizabeth Woyke 02.07.08, 6:00 AM ET

Read Forbes Article >

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