Making A Name Branding A New LG South Korean electronics conglomerate LG has had some fine moments recently: 15 million people worldwide have bought its "Chocolate" mobile phone since its launch in 2007. Last November, Oprah chose LG's $4,000 HDTV refrigerator as one of her "favorite things."... Elizabeth Woyke 02.07.08, 6:00 AM ET
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