Sunday, June 15, 2008
Synergy of Brand, Design, Business
Just spent last week at DMI’s Brand/Design 20 Conference, where experts explored synergy, collaboration, and strategy. With attendees at around 125, the event was just the right size for a more intimate gathering. I was impressed with the valuable insight from speakers and diverse attendees. Instead of showing off glitzy end results, speakers gave a peek behind the scenes into operational process, collaboration methods and how design thinking is becoming more integrated into business strategy in more and more large corporations. I look forward to more events from DMI. Each presentation can be purchased online as conference recordings on the DMI website.