Friday, December 5, 2008

Superseed does Twitter

Are you using Twitter?
Follow me and I'll show you how: http://www.twitter.com/superseed

Saturday, November 1, 2008

Superseed is Visiting Designer at Boston's SMFA


The School of the Museum of Fine Arts (SMFA) in Boston invited Margo Johnson, Executive Director, Superseed, to speak and present work as a visiting designer.

Margo met with faculty, Chantal Zakari, Carl Sesto and students in the the Text and Image Arts program which studies visual communication through graphic design, artists’ books, interactive Web, and multimedia while encouraging students to develop a personal voice.

Margo's presentation covered her career background, education, teaching, influences and her current business, Superseed.

The theme: "The need for creativity in the future U.S. economy" exposed students to a current news topic -- how businesses are seeking the creative thinking process of artists and designers.

She shared her approach, outlook and visual samples as inspiration to her design process. Discussion evolved on topics such as BusinessWeek's site on Innovation, web 2.0, marketing, trends, thesis, Emigre, typography, CalArts, art and photography.

Wednesday, September 24, 2008

Remix Event attracts visionaries and leaders in global design management

I've heard rave reviews of this annual DMI event in the past. Learn, share and network with international attendees and diverse leaders in global design management, executives, visionaries, product designers, creative directors, branding experts, artists and technology innovators. DMI Remix will have attendees from IBM, Philips, eBay, Harvard, Bose, Microsoft, Ziba Design, Anthem, CVS, ELEVEN - just to name a few.

I am attending. They have set up a social network blog site on Ning.com for the Remix event where you can view the attendees.

Visit DMI REMIX

Wednesday, September 10, 2008

Superseed to speak at Business Incubator - WomenBiz Roundtable

Event: Superseed.com Director, Margo Johnson, to speak at the WomenBiz Roundtable at the Amoskeag Business Incubator on Thursday, September 11, 2008 at 6:30 PM.

Do-It-Yourself Marketing - How is your business engaging in marketing efforts on a tighter budget? Learn from a creative agency expert about how you can help your business improve awareness or increase sales using new do-it-yourself marketing tools. Get ideas, share ideas and discover new ways to do your own simple low cost branding, marketing and design.

Amoskeag Business Incubator map
33 South Commercial Street Manchester, NH 03101

Wednesday, August 20, 2008

Wednesday, July 2, 2008

Social Networking Device Idea Hunt

Big Idea Group conducts "Idea Hunts" for innovation-seeking companies. Hunts are searches for innovations or technologies in a particular area. Sponsors of past Idea Hunts include Staples, Thomson, Bell Sports, eToys, Dremel, and more.

These are opportunities for inventors to create innovations that a sponsor is actively seeking. Besides offering the chance for licensing contracts, Hunts often involve monetary or merchandise prizes.

A really interesting approach and detailed method of entry. Check out the latest two hunts (with a deadline of aug 5, 2008) >

Sunday, June 15, 2008

Synergy of Brand, Design, Business

Just spent last week at DMI’s Brand/Design 20 Conference, where experts explored synergy, collaboration, and strategy. With attendees at around 125, the event was just the right size for a more intimate gathering. I was impressed with the valuable insight from speakers and diverse attendees. Instead of showing off glitzy end results, speakers gave a peek behind the scenes into operational process, collaboration methods and how design thinking is becoming more integrated into business strategy in more and more large corporations. I look forward to more events from DMI. Each presentation can be purchased online as conference recordings on the DMI website.

Thursday, April 17, 2008

Pangea Day is a global event bringing the world together through film.

What is Pangea Day? Learn more > and don't miss the interactive map of worldwide event hosts where you can attend a local viewing > or host one here >

You can also watch at a digital cinema > or on tv > Pangea Day is on Saturday, May 10th (11am-3pm US West Coast, 2-6pm US East Coast, 7-11pm in UK, 8pm-midnight in Europe and much of Africa, 9pm-1am in the Mideast, 11.30pm-3.30am India, etc.).

In 2006, filmmaker Jehane Noujaim won the TED Prize, an annual award granted at the TED Conference. She was granted $100,000, and a wish to change the world. Her wish was to create a day in which the world came together through film. Pangea Day grew out of that wish. I like this video of her acceptance speech about the inspiration behind Pangea Day: Jehane Noujaim's TED Wish

Monday, April 7, 2008

Nanomaterials and branding?

An intriguing material, Sony’s flexible OLED full color display film prototype (image at left), a flexible plastic electronic display brings possibilities for branding and material reduction.
See article: What’s driving innovation in food packaging
from DesignWeek

Monday, March 10, 2008

CEO Guide to Technology - web 2.0, widgets and more...

Business Week's "CEO's Guide to Technology" covers the basic web 2.0 tools such as widgets, wikis, the virtual workplace, viral video, mashups, and social networking. Another special report covers several articles on widgets such as "Building a brand with Widgets" and a Slide Show: When Facebook Ads Flop.

Friday, February 29, 2008

Viewing Patterns for Web Home Pages

See these diagrams and article on "Viewing Patterns for Homepages" showing how a user's eyes view a web page and which zones are viewed the most. Heatmap diagrams overlay web news sites revealing focal points.

Article by Eyetrack >
Written by Laura Ruel and Steve Outing, project managers; research and tools by Colin Johnson, Greg Edwards, and Leslie Kues of Eyetools Inc.

Thursday, February 7, 2008

Branding A New LG

Making A Name Branding A New LG

South Korean electronics conglomerate LG has had some fine moments recently: 15 million people worldwide have bought its "Chocolate" mobile phone since its launch in 2007. Last November, Oprah chose LG's $4,000 HDTV refrigerator as one of her "favorite things."... Elizabeth Woyke 02.07.08, 6:00 AM ET

Read Forbes Article >

Tuesday, January 22, 2008

Super Smart Eco Ad Campaign

WWF, World Wildlife Federation, south america, paper dispenser, rising sea levels, billboard, wwf_paper2.jpg

Check out this brilliant World Wildlife Fund ad campaign in the form of bathroom towel dispensers! Article by Kate and Jill via Inhabitat

Thursday, January 10, 2008

E-mail Spam Art

A story about an someone who was tired of email spam. She created hand lettering doodles which in just more than a week got more than 50,000 views on Flickr. Read more from BrandNoise and NYT here.

Wednesday, January 2, 2008

Online Community for Marketing and Ad folks

"At The Roundtable", an online community for media, marketing and advertising professionals where you can contribute content, exchange expertise, develop partnerships, and share ideas.

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