Entertainment companies embracing a new approach toward connecting with local markets. Characters and story plots get reinvented in a process media companies call "transcreation." 10/16/2007 The Wall Street JournalArticle > ~and~ Interactive >

Brand, Design, Marketing, Business & Social Media
Entertainment companies embracing a new approach toward connecting with local markets. Characters and story plots get reinvented in a process media companies call "transcreation." 10/16/2007 The Wall Street Journal
MFA vs MBA (aired on Public Radio Marketplace in 2005) This video from last year's conference in VT will give you insight of what to expect at a DMI Conference -- described as a thirty yr old conference where design managers and business leaders assemble to participate in setting the agenda for the future.
Another interesting event this past summer, 2007 DMI Design and Design Management Performance Series: The 19th International Brand Design Conference, "Brand, Design, and Business–the Integration Imperative".