Thursday, April 17, 2008

Pangea Day is a global event bringing the world together through film.

What is Pangea Day? Learn more > and don't miss the interactive map of worldwide event hosts where you can attend a local viewing > or host one here >

You can also watch at a digital cinema > or on tv > Pangea Day is on Saturday, May 10th (11am-3pm US West Coast, 2-6pm US East Coast, 7-11pm in UK, 8pm-midnight in Europe and much of Africa, 9pm-1am in the Mideast, 11.30pm-3.30am India, etc.).

In 2006, filmmaker Jehane Noujaim won the TED Prize, an annual award granted at the TED Conference. She was granted $100,000, and a wish to change the world. Her wish was to create a day in which the world came together through film. Pangea Day grew out of that wish. I like this video of her acceptance speech about the inspiration behind Pangea Day: Jehane Noujaim's TED Wish

Monday, April 7, 2008

Nanomaterials and branding?

An intriguing material, Sony’s flexible OLED full color display film prototype (image at left), a flexible plastic electronic display brings possibilities for branding and material reduction.
See article: What’s driving innovation in food packaging
from DesignWeek

Monday, March 10, 2008

CEO Guide to Technology - web 2.0, widgets and more...

Business Week's "CEO's Guide to Technology" covers the basic web 2.0 tools such as widgets, wikis, the virtual workplace, viral video, mashups, and social networking. Another special report covers several articles on widgets such as "Building a brand with Widgets" and a Slide Show: When Facebook Ads Flop.

Friday, February 29, 2008

Viewing Patterns for Web Home Pages

See these diagrams and article on "Viewing Patterns for Homepages" showing how a user's eyes view a web page and which zones are viewed the most. Heatmap diagrams overlay web news sites revealing focal points.

Article by Eyetrack >
Written by Laura Ruel and Steve Outing, project managers; research and tools by Colin Johnson, Greg Edwards, and Leslie Kues of Eyetools Inc.

Thursday, February 7, 2008

Branding A New LG

Making A Name Branding A New LG

South Korean electronics conglomerate LG has had some fine moments recently: 15 million people worldwide have bought its "Chocolate" mobile phone since its launch in 2007. Last November, Oprah chose LG's $4,000 HDTV refrigerator as one of her "favorite things."... Elizabeth Woyke 02.07.08, 6:00 AM ET

Read Forbes Article >

Tuesday, January 22, 2008

Super Smart Eco Ad Campaign

WWF, World Wildlife Federation, south america, paper dispenser, rising sea levels, billboard, wwf_paper2.jpg

Check out this brilliant World Wildlife Fund ad campaign in the form of bathroom towel dispensers! Article by Kate and Jill via Inhabitat

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