See these diagrams and article on "Viewing Patterns for Homepages" showing how a user's eyes view a web page and which zones are viewed the most. Heatmap diagrams overlay web news sites revealing focal points.
Founder & Director of Superseed, an integrated marketing firm specializing in social media, branding, design and internet solutions for Fortune 500 to start-up ventures. Experience with top tier brands including CBS, Apple, Wal-Mart, Warner Bros and Orbitz. National awards & work published in several books. Served on board of directors for the American Center for Design, colleges and community non-profits. Held adjunct faculty positions at USC and other colleges.