CEO Guide to Technology - web 2.0, widgets and more...

Business Week's "CEO's Guide to Technology" covers the basic web 2.0 tools such as widgets, wikis, the virtual workplace, viral video, mashups, and social networking. Another special report covers several articles on widgets such as "Building a brand with Widgets" and a Slide Show: When Facebook Ads Flop.

Viewing Patterns for Web Home Pages

See these diagrams and article on "Viewing Patterns for Homepages" showing how a user's eyes view a web page and which zones are viewed the most. Heatmap diagrams overlay web news sites revealing focal points.

Article by Eyetrack > Written by Laura Ruel and Steve Outing, project managers; research and tools by Colin Johnson, Greg Edwards, and Leslie Kues of Eyetools Inc.

Branding A New LG

Making A Name Branding A New LG

South Korean electronics conglomerate LG has had some fine moments recently: 15 million people worldwide have bought its "Chocolate" mobile phone since its launch in 2007. Last November, Oprah chose LG's $4,000 HDTV refrigerator as one of her "favorite things."... Elizabeth Woyke 02.07.08, 6:00 AM ET

Read Forbes Article >

Super Smart Eco Ad Campaign

Check out this brilliant World Wildlife Fund ad campaign in the form of bathroom towel dispensers! Article by Kate and Jill via Inhabitat

E-mail Spam Art

A story about an someone who was tired of email spam. She created hand lettering doodles which in just more than a week got more than 50,000 views on Flickr. Read more from BrandNoise and NYT here.

Online Community for Marketing and Ad folks

"At The Roundtable", an online community for media, marketing and advertising professionals where you can contribute content, exchange expertise, develop partnerships, and share ideas.