Smartthings Diagrammatic Narrative

A diagrammatic narrative represents a day in the life of a fictional designer during the year 2030 (interacts with and guided by smart things — objects, systems, and environments with embedded intelligence that has conversational and sensory capabilities). The project was made by Irene Pereyra & Tom Klinkowstein for the Singapore Design Festival.

An exploratory visual map displaying complex information in a way that can be absorbed in a non-linear fashion. You will need to use your pdf reader zoom tool. Download this jumbo visual map as a pdf >

A Resource for Marketing Know-How

A handy resource... MarketingProfs.com provides strategic and tactical marketing know-how with articles, online seminars, case studies, templates, reports, and thought-leader panel discussions (their own branded bird icon is trying out seasonal themes).

The 10th blogoversary—brand blessing or curse?

Article on BrandChannel.com by Dannielle Blumenthal asks if blogs are good for brands?

Read article:
The 10th blogoversary—brand blessing or curse?

Massive Change

Exhibition invites viewers to consider the dynamic future of design culture and the crucial real-life choices we must make. Curated by Bruce Mau & the Institute without Boundaries

Explore the Exhibition – see links to wonderful QuickTime VRs:
http://www.massivechange.com/exhibition

Get Word of Mouth

What is a BzzAgent?
Word-of-mouth marketing.

Sign up to become an agent:

• Discover and check out new products, services, books and other cool stuff
• Share honest opinions with people you know
• Report buzz input and feedback
  

BzzAgent enables marketers to offer word of mouth through a targeted and measurable media network. Check it out... BzzAgent.com >

Word-of-mouth (WOM) marketing: more >

• 80% of consumers trust WOM more than any other source of information
• The average WOM conversation about a brand lasts for 10 minutes

Link to The Word of Mouth Marketing Association (WOMMA)
and other resources >

Visual Mapping

A beautiful collection of visual mapping, diagram design and data visualization of information from a firm called VisualComplexity.
-> View 500+ project shots by:
slide show > or category >

Cartoon characters & "transcreation"

Entertainment companies embracing a new approach toward connecting with local markets. Characters and story plots get reinvented in a process media companies call "transcreation." 10/16/2007 The Wall Street Journal
Article > ~and~ Interactive >

MFA vs MBA

A fun story to share as I am part of an MFA vs MBA household (an MFA is Master of Fine Arts which covers a graduate degree in art, design or writing)...

MFA vs MBA (aired on Public Radio Marketplace in 2005)
Business schools will be launching their graduates into the real world over the next few weeks. Fed Chairman Alan Greenspan speaks at Wharton's commencement this Sunday. Pepsico's president will do the honors at Columbia Business School next Wednesday. General Electric's CEO Jeff Immelt shares his thoughts with the graduating class at the Harvard Business School in June. These stars are all at the top of their game. But commentator Dan Pink says an MBA won't necessarily get you there: Listen to this commentary > (you will need Real Player to listen to the story).

The DMI Conference Experience

This video from last year's conference in VT will give you insight of what to expect at a DMI Conference -- described as a thirty yr old conference where design managers and business leaders assemble to participate in setting the agenda for the future.

Another interesting event this past summer, 2007 DMI Design and Design Management Performance Series: The 19th International Brand Design Conference, "Brand, Design, and Business–the Integration Imperative".

Creating a Local Experience for Global Spotlight in 2008

The Road to Beijing
By ARIC CHEN Published: August 19, 2007

One year away from the start of the 2008 Summer Olympics, the Chinese capital is getting ready for its star turn on the world’s stage.
View Article (click on multimedia slide show) >

Qu Nar, a restaurant owned and designed by one of China’s most renowned contemporary artists, Ai Weiwei. He created it as a kind of dining club for his creative circle. “The restaurant actually loses money because we don’t promote it,” said Mr. Ai, who opened it in 2005 with several bohemian friends. “But it’s worth it because now we have a place to hang out.”

Photo: Chang W. Lee/The New York Times

Peek at the Future of Experience Design

Interactive 3d projection onto glass
View clip >

Interactive 3D animation was projected onto glass screens, which visitors were able to access by waving their hand in front of them. This let visitors to see the vehicle in front of them while also allowing them to access detailed content. Featured at the Detroit NAIAS. Promoting the new FORD model U concept.
Thanks to: stephenvanelst http://www.van-elst.org/sve.html

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Margo's Welcome Note...

Thanks for your interest in Superseed and for reading my posts regarding brand strategy, integrated marketing, business and design.
MARGO JOHNSON, Executive Creative Director
President & Founder, SUPERSEED